{"title":"Shimano","description":"\u003cp data-private=\"redact\" data-wt-guid=\"69891d33-0fd5-4867-bde8-767da6b32429\" data-pm-slice=\"1 1 []\" data-mce-fragment=\"1\"\u003eShimano was founded in Sakai, Japan, as an iron smelting plant in 1921 by a 26-year-old man named Shozaburo Shimano. The very next year, the company expanded into producing freewheels, the most technically demanding bicycle part.\u003c\/p\u003e\n\u003cp data-private=\"redact\" data-wt-guid=\"c8372c9d-7fd5-47a4-b620-b8c81f085ae6\" data-mce-fragment=\"1\"\u003eThey gradually increased their product range, and were creating complete external and internal bicycle transmissions by the time they expanded to the US in 1965. This cemented them as an internationally recognized bicycle company.\u003c\/p\u003e\n\u003cp data-private=\"redact\" data-wt-guid=\"6018d781-eba7-444c-bde0-751693179d96\" data-mce-fragment=\"1\"\u003eIn 1970, they began using their gear technology to develop fishing parts, and by 1971 they were selling fishing reels internationally. Now they are one of the bestselling fishing brands globally, and are established as the most recognizable cycling and fishing brand in the world.\u003c\/p\u003e\n\u003cp data-private=\"redact\" data-wt-guid=\"7bbd8eb1-e149-4ed2-9dc6-31737e48577d\" data-mce-fragment=\"1\"\u003eWhile they are a large, international corporation, they remain a family company. All six CEOs Shimano has had over the past 100 years have been members of the Shimano family.\u003c\/p\u003e","products":[{"product_id":"shimano-ultegra-threaded-bottom-bracket-sm-bbr60","title":"Shimano Ultegra Threaded Bottom Bracket SM-BBR60","description":"\u003cp\u003eMost riders should replace their bike's bottom bracket every one to two years, but factory brackets are highly susceptible to water damage. So if you ride in wet and muddy areas often, you might want to consider replacing your bottom bracket sooner.\u003c\/p\u003e\n\u003cp\u003eThe Shimano Ultegra BBR60 bottom brackets are light and durable, and surprisingly quiet. They were chosen by Bicycling Magazine as the best overall bottom bracket in 2022, and they're the perfect choice for your bike.\u003c\/p\u003e\n\u003cp\u003eShimano is known for their reliability and durability, and the BBR60's smaller-than-average steel bearings reduce rotational friction by half. In addition, it's significantly lighter than previous Ultegra bottom bracket models.\u003c\/p\u003e\n\u003cp\u003eShimano Ultegra SM-BBR60 is compatible with both English and Italian threads.\u003c\/p\u003e\n\u003ch3\u003eDetails\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eMaterial: Aluminum (cups), steel (bearings)\u003c\/li\u003e\n\u003cli\u003eShell type: External\u003c\/li\u003e\n\u003cli\u003eShell width: 68mm\/70mm\u003c\/li\u003e\n\u003cli\u003eThreading: English\/Italian\u003c\/li\u003e\n\u003cli\u003eWeight: 77g \u003c\/li\u003e\n\u003cli\u003eHollowtech II compatible\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Shimano","offers":[{"title":"Default Title","offer_id":50708030456098,"sku":"SHMO-BOTBRK-SMBBR60","price":29.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0846\/1143\/2738\/files\/Shimano-Ultegra-Threaded-Bottom-Bracket-SM-BBR60-1-2025-10-27T00_45_29.678Z.jpg?v=1766121597"},{"product_id":"shimano-twin-power-spinning-reel-20-c3000","title":"Shimano Twin Power Spinning Reel 20 C3000","description":"\u003cp\u003eShimano's durable Twin Power series of spinning reel has been produced for 30 years, and their newest models, Twin Power 20, are the gold standard of fishing reels.\u003c\/p\u003e\n\u003cp\u003eThe Twin Power C3000 model is the 2500 sized reel from the range, and while it shares many qualities with the smaller 1000 sized models, one key point is very different: the rotor is aluminum, rather than magnesium. Aluminum rotors are slightly heavier than magnesium rotors, but they're harder, more durable, and less prone to corrosion. \u003c\/p\u003e\n\u003cp\u003eAll reels in the Twin Power 20 series feature HAGANE bodies, which are fantastically rigid and durable, while remaining lightweight. They can withstand torsion from big game, and the impact of sudden drops.\u003c\/p\u003e\n\u003cp\u003eTwin Power 20 reels also feature HAGANE Micro Module II gear systems. HAGANE gearing is a new creation by Shimano, and it means these reels are very smooth. The evolved tooth shape of the Micro Module II greatly reduces noise when winding, giving a more peaceful fishing experience. The longer stroke spools on these reels improve casting performance when compare to most other reels on the market.\u003c\/p\u003e\n\u003cp\u003eTwin Power is Shimano's flagship spinning reel in Japan. And the new Twin Power 20 series is game-changing.\u003c\/p\u003e\n\u003ch3\u003eDetails\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eSpool ring size: 47mm\u003c\/li\u003e\n\u003cli\u003eSpool size: 2500 (Long) \u003c\/li\u003e\n\u003cli\u003eRotor size: 2500\u003c\/li\u003e\n\u003cli\u003eBody size: 2500\u003c\/li\u003e\n\u003cli\u003eRotor material: Aluminum\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Shimano","offers":[{"title":"Default Title","offer_id":50708049232162,"sku":"SHMO-TWNPOW-C3000","price":420.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0846\/1143\/2738\/files\/P-1-SHMO-TWNPOW-C3000-Shimano_Twin_Power_Spinning_Reel_20_C3000-2023-09-26T15_19_10.jpg?v=1766121730"},{"product_id":"shimano-spa-scissors-fishing-scissors-for-braided-line-ct522z","title":"Shimano Spa Scissors Fishing Scissors for Braided Line CT522Z","description":"\u003cp\u003eThese scissors are produced by one-by-one by master bladesmiths in Seki, Japan. Seki bladesmithing goes back 800 years, to when it was a hub for samurai sword forging. The area is now known as one of the world's three premier cutlery-producing regions, alongside Solingen in Germany, and Sheffield in England.\u003c\/p\u003e\n\u003cp\u003eShimano partnered with a bladesmithing company in Seki to make these scissors with fishermen in mind. They are an attempt by Shimano to not just create a luxury fishing tool, but one that is useful, and solves a problem.\u003c\/p\u003e\n\u003cp\u003eThe blades are exceptionally sharp, and were made specifically to cut braided fishing line without applying force, the handles of the scissors are extra-large, so that they're easy to use even when wearing gloves. Each blade is ground, sharpened and polished by hand, before being individually tested by the bladesmith on braided fishing line.\u003c\/p\u003e\n\u003ch3\u003eDetails\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eMaterial: Rust-resistant, fluorine-treated stainless steel\u003c\/li\u003e\n\u003cli\u003eLength: 118mm\u003c\/li\u003e\n\u003cli\u003eSerrated blade for braided line and leaders\u003c\/li\u003e\n\u003cli\u003eMade in Japan\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Shimano","offers":[{"title":"Default Title","offer_id":50708060700962,"sku":"SHMO-FSHSCI-CT522Q","price":28.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0846\/1143\/2738\/files\/Shimano-Spa-Scissors-Fishing-Scissors-for-Braided-Line-CT522Z-1-2026-04-17T01_48_55.491Z.jpg?v=1776390594"},{"product_id":"shimano-twin-power-spinning-reel-20-c2000s","title":"Shimano Twin Power Spinning Reel 20 C2000S","description":"\u003cp\u003eShimano's durable Twin Power series of spinning reel has been produced for 30 years, and their newest Twin Power 20 models are the gold standard of fishing reels.\u003c\/p\u003e\n\u003cp\u003eThe Twin Power C2000S is their smallest, 1000 size model in the series. It has an unusually strong metal rotor, which is tough against distortion and twisting. Combined with their signature HAGANE body, it is one of the most rigid and durable fishing reels on the market. The HAGANE body is constructed from a lightweight metal with high tensile strength, it can withstand torsion from heavy game, and the impact of a sudden drop.\u003c\/p\u003e\n\u003cp\u003eIn addition to the HAGANE body, Shimano has newly developed a HAGANE gear system for their new Twin Power reels. Their Micro Module II gear system has an evolved tooth shape, greatly reducing noise and improving the smoothness of this reel's wind. The specially-designed rotor is exceptionally comfortable and smooth, and their newly improved extended stroke spool greatly improves casting performance.\u003c\/p\u003e\n\u003cp\u003eTwin Power is Shimano's flagship spinning reel in Japan. And the new Twin Power series is game-changing.\u003c\/p\u003e\n\u003ch3\u003eDetails\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eSpool ring size: 43mm\u003c\/li\u003e\n\u003cli\u003eSpool size: 1000 (Long) \u003c\/li\u003e\n\u003cli\u003eRotor size: 1000\u003c\/li\u003e\n\u003cli\u003eBody size: 1000\u003c\/li\u003e\n\u003cli\u003eRotor material: Magnesium\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Shimano","offers":[{"title":"Default Title","offer_id":50708076200226,"sku":"SHMO-TWNPOW-C2000S","price":398.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0846\/1143\/2738\/files\/P-1-SHMO-TWNPOW-C2000S-Shimano_Twin_Power_Spinning_Reel_20_C2000S-2023-09-26T15_19_10.jpg?v=1766121961"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0846\/1143\/2738\/collections\/shimano_fishing_cycling_daitool.webp?v=1768967233","url":"https:\/\/japanesetaste.biz\/collections\/shimano.oembed","provider":"Japanese Taste Business","version":"1.0","type":"link"}