Onaru Towel

Onaru Towel is one of the main producers of the renowned Imabari towel located in Imabari City, Ehime prefecture. Situated amidst the picturesque landscapes of the Seto Inland Sea, Imabari City has garnered widespread recognition for its exceptional towel manufacturing, a tradition upheld by dedicated manufacturers committed to exceeding customer expectations.

Driven by a commitment to innovation, Onaru Towel is continuously fine-tuning their Imabari towel production capabilities to meet the evolving needs of consumers. Leveraging their extensive expertise, they proudly introduce a variety of Imabari towels, including their True Organic line. The True Organic Line uses a groundbreaking approach that harnesses the natural potency of herbs and organic ingredients to cultivate additive-free cotton. Cultivated in pesticide and chemical-free soil, True Organic cotton towels are distinguished by their superior texture, absorbency, and gentle touch, catering to even the most sensitive skin with care.

In addition to Onaru's True Organic series, they have created an innovative Imabari Towel using the world-renowned Sea Island cotton. Each Onaru Sea Island Cotton Imabari Towel is accompanied by a distinctive sea island cotton tag, featuring a unique serial number. This tag serves as tangible proof of authenticity, verifying that the towel is genuinely crafted from luxurious sea island cotton. In addition, these intricate towels employ a unique twisting technique known as '逆撚り' (gyaku-tsumugi), which is the opposite of the usual method. This meticulous process, though more time-consuming and labor-intensive, results in exceptionally durable and resilient threads. Due to the intricate craftsmanship involved, these Sea Island Cotton towels can only be produced in small batches, with a maximum of 30 towels manufactured at a time. This limited production capacity ensures meticulous attention to detail and uncompromising quality control.

At Onaru, sustainability and purity are paramount throughout the production process. From the selection of organic cotton threads to the utilization of natural post-processing techniques, every aspect of their towels is thoughtfully crafted to harmonize with nature at every step. The result? Towels that not only embody organic integrity but also seamlessly blend with bare skin, delivering unparalleled comfort and luxury.